Tuesday, 5 November 2013

UP THE WALL

Fully untensilled wall at Best Made Company

I came across this photo last week (previous blog) and it reminded just how exciting walls can be. What I love about this wall is the combination of products, props and visual messages, each item strengthening the visual impact of the others.

Walls in retail spaces are hugely important, particularly the wall at the back of the store. Merchandised properly and the wall will draw customers to it, pulling customers through the store. It’s the light at the end of the tunnel.

For best effect the wall needs to stand out from the rest of the store, it could have a different finish, standout colour, or amazing display feature.  Unfortunately wall space in most shops is a valuable sales area and most often is consumed by shop fitting and products rammed onto shelves. But, even if this is the case there’s still the space above the shop fittings and if you’ve lucky enough to have more than one floor there’s always the wall adjacent to the stairs.

So, if you’ve got a bit of underused wall space maybe it’s time to do something with it, make it stand out, draw attention to it, add colour, add light, tell a story through your product selections and services, oh, and remember to change it on a regular basis.

Here are a few of my favourite walls. 

That's what you call a wall - merci

Anthropologie - where else!

Pack it in - fjallraven

Let's knit - Benetton

I do like to see a good chalk wall

Little boxes, colourful boxes at Cath Kidston

The writing's on the wall - merci

These boots were made for walking - Pirelli Pzero

Sometimes you just have to be different - Supermarket Sarah

Email Peter
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