Tuesday, 20 May 2014

TAKE 5 - TABLE MERCHANDISING


TAKE 1 - Apart from the obvious visual impact, this collection of tables and props stacked with products at Fishs Eddy is very shoppable. Displayed very much with the customer in mind there is plenty to tempt the customer to buy. The products are nicely blocked, repeated at various heights making it easy and comfortable for the customer to pick up, without the fear of ruining the display. The point of sale is positioned in relation to the product landscape which strengthens the message to the customer.



TAKE 2 - This appeals to me because of the restrained use of colour, green and white and more specifically, a tonal range of green. Colour blocking creates a strong visual reference for the whole display. This is particularly significant in a retail space because from a distance our brains can’t pick out the detail but will be drawn to the block of colour. A great merchandised table by Watson Kennedy ready for the customer to pick and mix!


TAKE 3 - What I like about this display at Melrose and Morgan is the hanging structure over the centre island. This is a good way to draw attention. This space is often overlooked and yet it’s usually the one area of a retail space that can be easily seen. Also, displaying products in boxes can make it easier to merchandise and frames the products so the customer gets a clear vision of what’s on offer.


TAKE 4 - Back to colour blocking and a confident product edit with carefully controlled colour palette, nicely grouped together and very easy to shop. This makes good use of the space under the table which is not generally a good selling space but if used well will strengthen the product offer on top. A style of merchandising reminiscent of 1980s Habitat! Aah... memories of happy design student days.


TAKE 5 - I had to include this because this is what I would refer to as very ‘interior designy’. It’s a style of merchandising that I see often, usually put together by someone with a genuine creative talent. It may be beautiful to look at with its stylish product edit and neutral colour palette but does it generate good sales?  Well, it probably does to a very specific target market but that group might be very small. From a business point of view this may be more about strengthening a shop identity rather than generating significant sales


All the best

Peter
#retail   -consultant  -designer  -visualcommunicator  -educator
tel      07907 691711

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