This familiar 'Point Of Sale' object is utilised all over our high streets. Many town councils don’t allow them but this doesn’t seem to affect their popularity or deter retailers from using them. But how effective are they? Their purpose is to advertise a business, usually to tell customers ‘here is my shop’ or to tell them about the latest promotion or event. However, in most cases, once you’ve seen one you’ve seen them all!
In our busy lives we rarely stop to read stuff and whether you’re dashing or even ambling up the high street if you’re faced with a street littered with ‘A’ boards the chances are you won’t even look at them, yet alone read their message.
Personally, I think if you can’t come up with a truly innovative design for your ‘A’ board you should ditch it and do something else. There are better ways to draw attention. You need to get customers to notice you but once they’re looking you need them to see and understand what you’re trying to say.
Here are a few alternative approaches to getting attention - inventive overhead signage - outdoor props - extended window displays that spill on to the pavement - a place to sit down and, let’s face it, we need more resting places on the high street.
My favourite shop
Complete with doorman
More bicycles please!
Putting the pavement to good use!
What more can I say
Well if you're going to add some planting...
We all enjoy a good read!
Customers take note, somewhere to sit!
Bringing the inside out
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