For small independent retailers getting customers through the shop door can sometimes be a bit of a challenge, especially for our high street retailers. Unlike large shopping centres where shops have the luxury of dispensing with their doors the high street is a completely different matter. For a start off we have the uncertainties of the British weather and just lately this has presented enormous challenges for many of our town centres.
Having an open door policy is always a good start but this isn’t always possible. Sometimes a bit more creative thinking is required if you want potential customers to make that brave move and step across the threshold into your shop. I’ve written many times on this blog about getting customer attention and ways to strengthen your street presence, Sign Language, Express Yourself, Out of the Box to name just a few. One of the main problems for the small retailer is customers hate to feel trapped. They like to browse without feeling uncomfortable or under obligation to buy so small retailers first need to think about how they can facilitate this. It’s always about putting the customer first; everything you do needs to be customer focussed.
Contact Peter by email
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