Tuesday, 3 March 2015

VISUAL MERCHANDISING - OUT OF THE ORDINARY

30,00 red show laces hanging from the ceiling of the Camper shoe store in Melborne Australia
by Brazilian architect Marko Brajovic

The big retailers spend thousands of pounds on purpose made props to create stunning displays for their stores so it’s always refreshing to see the opposite end of the spectrum where retailers manage to create something spectacular out of ordinary everyday items, and I’m not just referring to independents here. Some of the big players do this on a grand scale as you can clearly see above, courtesy of my favourite shoe brand Camper. 

When it comes to doing this on a regular basis one name comes to the fore, Anthropologie! They have set the benchmark in taking essentially inexpensive materials and turning them into something that is visually amazing.  I accept that their budget for visual merchandising may be higher than say the average independent but their confident displays show us what’s possible.  Their clever use of similar items in huge quantities visually demonstrates that there really is strength in numbers. Whether its cut and folded paper or thousands of drinking straws threaded on string, and who would have thought you could do something so imaginative with teabags dipped in coloured dye!

The images below celebrate the skills of the creative team behind Anthropologies store displays, there are many more!  It goes to show that once you put your mind to it you really can create something out of quite ordinary inexpensive objects, it just requires a lot of effort…


Glass jars filled with coloured water...

Dip dyed tea bags...

Clothes pegs en masse...

Folded silver paper streamers...

Hanging cut paper garlands...

Dyed wine corks - that's a lot of wine to drink...

All the best

Peter
#visualcommunicator  #retailconsultant  #designer
tel      07907 691711

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