With the continuous rise in social media as one of the main go to marketing tools, it seems we’ve almost forgot the communicating power of a quality paper carrier bag.
The inevitable demise of the plastic carrier bag, and about time too, almost makes it feel as if the carrier bag has lost its appeal with smaller retailers. Of course, from a customer’s point of view this isn’t the case at all, shoppers love well designed, quality paper carriers. Carrying a smart paper bags says, look at me I’ve been shopping and I’ve got the bag to prove it.
Back in the eighties I know many people who collected them, and a couple who used to take their best ones out whenever they went on a shopping trip. Carrier bags had become status symbols.
Working in London over the last few days I could not help but people watch as I stood on Regent Street and, it seems, we’re still fascinated by the type of shopping bags people carry. Shoppers look at other shoppers' carrier bags, they just can’t help it.
So retailers, don’t underestimate the importance of the carrier bag. It adds value to the customer shopping experience and strengthens your brand identity.
A good carrier bag will communicate your brand and make you stand out from the crowd. Carrier bag design, like all good packaging, is worth the investment. It says a lot about who you are and the values your company stands for. This is one place in your retail strategy where you shouldn’t cut corners.
All the best
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