Monday, 2 May 2016

PUTTING ON A FRONT...

There’s no doubt these days that trying to get your retail business noticed is harder than ever, whether its via the internet, in print media or on the high street.

Ten years ago the high street hardly ever got a mention in the media, now its a regular occurrence and, usually for bad not good. This week alone we have seen the collapse of another two big established retail businesses in the UK, BHS (British Home Stores) and Austin Reed. We will have to wait and see whether or not these businesses will be rescued, but if not, I'm certain the gap created by their demise will eventually be filled.

Whatever else is happening on our high streets and online too, one thing is certain, the high street will always be an important part of our urban landscape. Online business will continue to grow but physical bricks and mortar shops will continue to develop and remain an essential part of any successful retail offer.

With this in mind, consider the importance of your shop front and what impression this delivers to your customers. Without stating the obvious, sparkling windows is a good start, fresh paintwork is another and a few extra touches like lush planting and maybe a seat of some sort will show you care. To coin a phrase, every little helps...

I don’t think it’s ever been more important as now to put on a good show when it comes to your shop front. You may be an expert at visual merchandising with the best shop window displays in town but, let’s face it, if your shop front is looking tired and dated its going take away essential customer appeal. As footfall in our towns decreases getting customers to cross your threshold is more important than ever!

The devil is in the detail, particularly in retail so, with the warmer weather approaching now is a good time to do some spring cleaning, spruce up your shop front and remind your customers, you’re not just here but, you’ve got something exciting to offer...

All the best

Peter
#retail   -consultant  -designer  -visualcommunicator  -educator
tel      07907 691711

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