TAKE 1 - Apart from the obvious visual impact, this collection of tables
and props stacked with products at Fishs
Eddy is very shoppable. Displayed very much with the customer
in mind there is plenty to tempt the customer to buy. The
products are nicely blocked, repeated
at various heights making it easy and comfortable for the customer to
pick up, without the fear of ruining the display. The point of sale
is positioned in relation to the product landscape which strengthens
the message to the customer.
TAKE 2 - This appeals to me because of the restrained use of colour,
green and white and more specifically, a tonal range of green. Colour
blocking creates a strong visual reference for the whole display. This
is particularly significant in a retail space because from a distance our brains can’t pick out the detail but will
be drawn to the block of colour. A great merchandised table by Watson Kennedy ready for the customer to pick and
mix!
TAKE 3 - What I like about this display at Melrose and Morgan is the hanging structure over the centre island. This is a good way to draw attention. This
space is often overlooked and yet it’s
usually the one area of a retail space that can be easily seen. Also, displaying products in boxes can make it easier to merchandise and
frames the products so the customer gets
a clear vision of what’s on offer.
TAKE 4 - Back to colour blocking and a confident product edit with
carefully controlled colour palette,
nicely grouped together and very easy to shop. This makes good use of the space
under the table which is not generally a good selling space but if used well
will strengthen the product offer on top. A style of merchandising
reminiscent of 1980s Habitat! Aah... memories
of happy design student days.
TAKE 5 - I had to include this because this is
what I would refer to as very ‘interior designy’. It’s a style of
merchandising that I see often, usually put together by someone with
a genuine creative talent. It may be beautiful to look at with its stylish
product edit and neutral colour palette but does it generate good
sales? Well, it probably does to a very specific target market
but that group might be very small. From a business point of view
this may be more about strengthening a shop identity rather than generating significant sales.
All the best
Peter
#retail -consultant -designer -visualcommunicator -educator
tel 07907 691711
email info@artysmith2.com
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