What do
you think is the perfect shop door – the one that’s open! Retailers should never under estimate the pulling
power of their shop door. This is the gateway to your sales so why keep it
closed?
Everyone
talks about the importance of the shop windows and maintaining a high standard
of display but the shop door often gets overlooked. A closed shop door is
another obstacle that gets in the way of encouraging customers into your retail
space. OK, so I know the door is a necessity
if you’re located on the high street and if you’re a luxury retailer or high class
jeweller then an open door policy is definitely not for you but, for the
majority of retailers it is!
A
closed shop door is unwelcoming; it’s another barrier to the customer so whenever
the weather is reasonable keep the door open and it will make a huge difference
to customer footfall.
The
other thing to be avoided is posters and notices plastered all over the door.
If you’re trying to do your bit for the community set up a community notice
board inside your shop. You only need a couple of things on your shop door, your
opening times and website (which should have all your contact information on
including your social media platforms). At
night time you should be encouraging your customers to have a sneaky peak into
your shop. Better still when you're closed create a mini display in full view from your
shop door and change it every night.
This
may seem like a small detail but all these little details add up to maximising
sales. As the saying goes retail is in the detail...
All the best
Peter
#retail -consultant -designer -visualcommunicator -educator
tel 07907 691711
email info@artysmith2.com
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