I’ve always been an advocate of table top selling. We’re naturally predisposed to look at things
on a table. Every craft fair, jumble
sale, country show and summer fete employ the simple table as the basis for
their shop so, it makes perfect sense to adopt this format in a physical shop.
I love to see a shop table piled with products, customers
are naturally drawn to it. Whether its a
few designer jumpers artfully folded or an array of themed products cleverly
grouped together, it just works. It’s a
simple and effective way for retailers to promote their products and maximise
their sales.
It makes it easy for customers to shop. It’s a shop
within a shop, an edited collection of related products arranged in a confined
space, a perfect product landscape to capture our interest and tempt us to pick
things up. It needs to be easy to circumnavigate with space to encourage
browsing on all sides, that’s four opportunities to sell. Located in a highly visible and brightly illuminated
space, a ‘hot-spot’, an area where customers will always gravitate to. The simple table is a familiar piece of
furniture, it breaks down barriers; it’s less of a shop fitting and more of something
we’re very comfortable with.
Here are a few table displays that caught my eye. If you
use tables in your shop to promote your products or seen any table displays
that caught your eye send me some photos and I’ll share them on the blog.
Mobile 07907 691711
No comments:
Post a Comment