The pop up has become something of a regular phenomenon
over the last 5 years or so. In one form or another it’s been around
much longer but today pop up seems to be the preferred description for any
temporary shop/bar/cafe that appears on the high street. I sometimes think that the term
pop up has been misused. There’s a big difference between an empty building that’s taken over on a short term residency and a pop up.
As a child I loved pop up books, in fact I still do. The anticipation as you turn the page and the
surprise as the picture magically transforms into three dimensions. The perfect partnership of creativity and
engineering that combines to form this amazing visual experience.
This is how I think pop ups work best. They spring to
life, appear in a flash. They bring anticipation, excitement
and creativity, a different way of doing stuff to maximise sales in a short space of time and then they move on!
A pop up is a designers dream; it brings many
challenges and an opportunity to extend the possibilities of a space. It doesn’t necessarily need lots of money
chucking at either but it will need a big slice of innovation with lashings of
creativity on top.
With the current state of some of our high streets there are
plenty of opportunities to create exciting pop ups for both existing businesses
and those trying to get a presence on the high street. So if you’re thinking
about creating a pop up, here’s a few photos which might just feed your
imagination.
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