Tuesday 10 December 2013


You may have already seen this photo before, I used it on this very blog a couple of weeks ago (Colour each day…). Well, here it is again and I’ll explain why in a minute.

Visual imagery is so important when it comes to getting our attention; we’re all busy people on the move so trying to get us to take notice requires a certain amount of ingenuity. For retailers today the visual messages you reveal to your customers are more important than ever. Whether it’s your shop window, street presence, merchandising or marketing material, or a combination of all of the above, the visual message is likely to be the first point of communication with potential new customers.

So, what about the words? For the majority, our busy lives don’t allow us the luxury of reading lots of information as we go about our day. If ever there was a time to prescribe ‘less is more’ than this is it. Flick through any glossy magazine and it won’t be long before you come across a slick ad campaign that perfectly represents the clever interplay of words and imagery.

This brings me nicely back to the shop window photo above.  For me this image is a great example of what I’m trying to convey. The words are not just an afterthought, they not only describe the visual but they’re part of it – the words become the visual and the visual becomes the words.  

Here are a few other retail images built around words, some more successful than others!

It certainly is!

What more can I say...

Say it as it is...


Back to basics

It's all in the labelling

Why not, let's do it!

More than words
Email Peter
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  1. Always great, always colourful. Thank you.
    Have a great weekend.

  2. Thanks Tina. You have great weekend too! ;-)