Go green
Colour is one of those special things that can simply
brighten our day. Colour can be
powerful, attention grabbing, make you smile and change your mood so it comes
as no surprise when we see some of our most successful retailers using it to
capture our attention, particularly in the fashion sector. It’s just a pity that we don’t see so much
use of colour across some of our other retail sectors.
Creating an effective colour scheme requires skill and not
everyone can do this but, for those that lack confidence in using colour there
is an easier option and one that I can guarantee will attract attention.
My advice is to keep it simple, why use lots of colours
when in the main one will do! Shades or
tones of the same colour will produce a scheme with dramatic impact in any shop
window or in store display. This is an
easy way to achieve professional results, relatively inexpensive and the
finished scheme will certainly get people looking. I hate
to use the phrase ‘less is more’ but in terms of developing your colour palette
for your next display or retail campaign
this is one hell of a powerful technique to employ.
You have less than three seconds to get a customers
attention when they’re walking past your shop. This is one sure way to do this
and, there’s an added bonus, when you next change the window you can make
dramatic changes simply by selecting a new base colour. Try it; it will make a difference to the
number of customers that come into your shop and who knows you might just
become the most talked about retailer on your high street. Now that would be a
good bit of PR and marketing!
Greener pastures
Yellow fever
Green room
or phone 07907 691711
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