For small independent retailers getting customers through
the shop door can sometimes be a bit of a challenge, especially for our high
street retailers. Unlike large shopping
centres where shops have the luxury of dispensing with their doors the high
street is a completely different matter. For a start off we have the
uncertainties of the British weather and just lately this has presented
enormous challenges for many of our town centres.
Having an open door policy is always a good start but
this isn’t always possible. Sometimes a
bit more creative thinking is required if you want potential customers to make
that brave move and step across the threshold into your shop. I’ve written many
times on this blog about getting customer attention and ways to strengthen your
street presence, Sign Language, Express Yourself, Out of the Box to name just a
few. One of the main problems for the
small retailer is customers hate to feel trapped. They like to browse without feeling
uncomfortable or under obligation to buy so small retailers first need to think
about how they can facilitate this. It’s always about putting the customer first;
everything you do needs to be customer focussed.
Contact Peter by email
or phone 07907 691711
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