Over the last few years we've
witnessed some pretty amazing video retail campaigns that
have inspired us, captured our attention on many levels. Here are five of my
favourites...
John
Lewis set a new benchmark when they first started producing their video campaigns buying into
our emotions like no other. We've almost got to a point where Christmas
wouldn't be the same without a John Lewis video.
Laugh out load. This
never ceases to bring a smile to my face and judging by the number of
YouTube hits 106,044,399 and counting its made a lot of people happy...
What's inspiring about this,
apart from its originality, is the uplift in online sales the company achieved
following the launch of this low budget video. In the short time since it aired
it has generated over 100 million hits on YouTube, nothing short of a
phenomenon. It proves that you don't need massive budgets and big teams,
just an original idea!
Just when you thought you had
seen it all and the flash mob thing had been done to death along comes this...
All the best
Peter
#designer #retailconsultant #creativevisualiser
#collaborator #mentor
tel 07907 691711
email info@artysmith2.com
#aboutme – the story so far
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