Sometimes creating
an eye catching shop display can be easier than anticipated
especially when you
can use the products you’re selling to do the work for you. No
additional props, no words just the items
you sell in your shop but merchandised en
mass.
Here are five examples; hopefully you’ll see what I mean!
Toms, a great
retailer with a social conscience. This
shop window has everything
I like and everything that works, innovation, repetition
of product, product blocking,
limited colour palette and the added bonus its
flying!
Sometimes the
products will do the work for you as can be seen here on this table in
the
Heals store, London. A bit of carefully
curated product selection and we’re done!
Obviously, Merci are not
superstitious about putting up umbrellas in doors, or should
that be, in
store. If you’re going to sell umbrellas at least put them up and make some
Taking the
colour wheel to a whole new level, letting the shoes do the talking!
Sometimes the
product, the colour, the texture, the shape make merchandising a
joy and before
you know it you've created an attention grabbing wall of colour.
Up selling at
its best!
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