I’m always on the lookout for good
visual merchandising images and this is one of my favourites. It's a good
example of some basic visual merchandising techniques combined to deliver a
professional finish, and here’s why…
1. As illustrated by
the white triangle the products form a basic pyramid shape. This is the
'go to' shape if you’re really not sure how to set up a display, visually
strong, customer friendly and guaranteed to work.
2. The chandelier may
be hanging from the ceiling but visually it’s very much part of the table
display. It hangs at the perfect height and position being slightly to the left
of centre adding a bit of quirkiness to catch the customers eye, which is
always a good thing. It links beautifully with the products on the table below.
3. The restricted
colour palette strengthens the visual presence of the display. Colour is the
most effective technique to use within the merchandisers skill set and it can
have the most dramatic effect.
4. Quantities of
the same product stacked in piles to make a very 'shoppable' display and
enhancing the customer experience.
5. Multiple levels
that strengthen the display structure, add interest and create a customer
friendly shop fitting unit that has a bit more character than something
manufactured in a workshop.
6. Perfect combination
of display and product merchandising, capturing the customer’s attention but
also making it comfortable for the customer to shop
All the best
Peter
#retail -consultant -designer -visualcommunicator -educator
tel 07907 691711
email info@artysmith2.com
Every store must be very creative in their retail store design. This can help them with their marketing.
ReplyDeleteTotally agree Octavio and so much better for the customer too!
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