Following on from my blog last week I thought I’d delve
into the archive and pull out a few images of sale windows. I’ve always believed that just because there’s
a sale on standards in display and merchandising shouldn’t slip.
As you will see from the images below this isn’t the case
here but I do have one important point to make, there has to the correct
balance between looking good and looking exciting enough to tempt customers
in to buy.
Personally, I think in a sale window with merchandise this balance comes in the form of a price tag. I know often unsightly looking things but as you can see below these retailers
didn’t think they were necessary...
Having some fun in this window – naughty girls...
A change from red - green for go...
Focussed...
Red - the go to sale colour...
The big reveal...
All the best
Peter
#visualcommunicator #retailconsultant
#designer
tel 07907 691711
email info@artysmith2.com
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