Monday 7 December 2015


Less than three weeks to go until Santa sets to work. At this time of year it’s very hard for retailers, especially independents, to not just go with the flow. Footfall increases, individual customer spend increases and everyone just gets busier and busier.

But if retailers really want to make this a record breaking season it’s not a time to sit back and let it happen. My advice is keep communicating with your customers, keep getting your messages out there and keep repeating yourself over and over and over again.

I know, everyone is too busy, there’s no spare time and so on, but believe me, this is a great opportunity not just to increase sales in the last few weeks before Christmas but to start laying the foundations for 2016.

And, it doesn’t need to be hard as you think. Focus on just a few things, it could be your best sellers, gifts for him/her, best friends, secret Santa or discounted offers. Get the message in your shop, repeat it on social media and email it to your customers. The same message delivered in as many formats as you can muster and, remember, visual content gets a better response than just text. A few photos taken in your shop with your phone and posted with your message on social media might just hit the spot.

The extra effort is worth it...

All the best

#retail   -consultant  -designer  -communicator  -mentor
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