Successful retailers know that creating good retail
campaigns will have a positive impact on their business, something the big
retailers do on a regular basis. So if
the big boys can do it why can’t the little people too!
Devising a retail campaign doesn't have to be
difficult. Think about your customers,
who they are, what they want (they may not even know it yet, but you can tell
them), and the products/ services to what to shout about, come up with a catchy
name and roll it out in style.
¾ the success
of your business will be a direct result of your marketing
¾ and
that marketing should involve retail campaigns
¾ and
the best ones are simple
¾ so
it shouldn't be a difficult task
¾ retail
campaigns usually have a title
¾ and
often that title is something customers recognize
¾ which
is likely to be a song title, proverb, well known saying
¾ and
the title will give you focus
¾ to help
you communicate with your customer through many channels
¾ through
your shop windows
¾ repeated
in your in store displays
¾ in
print
¾ through
social media
¾ through
customer service
¾ and
what’s more these campaigns need to roll out on a regular basis
¾ and
each one should be different to the last
¾ and
so on and so on …
¾ so
what’s stopping you?
“The best time to plant a tree was 20 years ago. The
second best time is now.” Chinese proverb
It’s never too late to start and practice
makes perfect so get practicing now and develop your skills in readiness to roll
out a bumper Christmas campaign. It
really will make a difference! Find out how to do it here!
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