Friday 21 June 2013


Successful retailers know that creating good retail campaigns will have a positive impact on their business, something the big retailers do on a regular basis.  So if the big boys can do it why can’t the little people too! 

Devising a retail campaign doesn't have to be difficult.  Think about your customers, who they are, what they want (they may not even know it yet, but you can tell them), and the products/ services to what to shout about, come up with a catchy name and roll it out in style.

¾      the success of your business will be a direct result of your marketing
¾      and that marketing should involve retail campaigns
¾      and the best ones are simple
¾      so it shouldn't be a difficult task
¾      retail campaigns usually have a title
¾      and often that title is something customers recognize
¾      which is likely to be a song title, proverb, well known saying
¾      and the title will give you focus
¾      to help you communicate with your customer through many channels
¾      through your shop windows
¾      repeated in your in store displays
¾      in print
¾      through social media
¾      through customer service
¾      and what’s more these campaigns need to roll out on a regular basis
¾      and each one should be different to the last
¾      and so on and so on …
¾      so what’s stopping you?

“The best time to plant a tree was 20 years ago. The second best time is now.” Chinese proverb

It’s never too late to start and practice makes perfect so get practicing now and develop your skills in readiness to roll out a bumper Christmas campaign.  It really will make a difference! Find out how to do it here!

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