ABOVE & BELOW

With the first rush of this year’s trade shows coming to end most retailers will be looking forward to the in store arrival of their purchases. There is a real sense of excitement and anticipation when these deliveries arrive and the unpacking begins, alternating between, great products and, what was I thinking? 

Whatever the outcome, just placing these products on your shop shelves isn’t enough if you want to maximise sales. Customers’ won’t necessarily even notice there’s new stock in store, resulting in a window of opportunity missed!  Customers need to be visually engaged to tempt them to shop, even if it’s the last thing on their mind.

But, there is a relatively easy trick to employ here. There is one, highly visible, place in most shops that is often overlooked by the retailer. It’s a place perfect to grab customers’ attention; it’s a place that sits naturally within your customers’ eye line, it's the place that inhabits the void between eye level and ceiling. 

Use this place well as it has the power to draw attention to what sits below. Isn’t it time to make a strong visual statement in your store today and say, look at this, come and take a closer look.

1. Flying cushions add a splash of colour above this table display at Marimekko
2. Statement lighting makes the most of this table of clothing at Renuar – two for the price of one
3. A simple canopy does the trick here at Urban Outfitters
4. Stylish, simple, powerful, it just has to be Merci in Paris
5. Creating some impact with graphically enhanced display boxes used above and below at this Urban Outfitters store

All the best

Peter

#retail   -consultant  -designer  -visualcommunicator  -mentor

tel      07907 691711

email  info@artysmith2.com

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